Negotiation is where deals are won or lost. Master these five frameworks to consistently close bigger deals at better terms.
Always know your walk-away point and your prospect's alternatives. The party with the stronger BATNA has more leverage.
The first number mentioned in a negotiation sets the anchor. Use this to your advantage by presenting your ideal outcome first.
Start at 65% of your target, then increase to 85%, 95%, and finally your target. Use precise numbers and non-monetary terms.
Name the emotion: "It seems like..." or "It sounds like..." This builds rapport and shows you understand their position.
Guarantee the buyer they'll get the best terms you offer anyone. This removes the fear of overpaying.