STA Education Programs

Six comprehensive programs covering every stage of a B2B sales career. Each program includes 6 modules with theory, practice exercises, real case studies, and downloadable tools.

Program 1

Junior Sales Representative

Beginner10-12 hours

Build the foundational skills every junior sales professional needs to succeed. Covers sales mindset, prospecting, discovery, presenting, pipeline management, and personal branding.

Ideal for:New sales reps (0-2 years)
6 ModulesTheory + Practice + CasesDownloadable Tools
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Program 2

Senior Sales IC

Advanced12-15 hours

Advanced enterprise selling mastery for experienced individual contributors. Covers complex deal architecture, strategic negotiation, C-suite selling, pipeline velocity, and AI-powered sales intelligence.

Ideal for:Enterprise AEs (3-7 years)
6 ModulesTheory + Practice + CasesDownloadable Tools
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Program 3

SDR/BDR Pipeline & Prospecting

Intermediate10-12 hours

Master the art and science of sales development. Covers ICP targeting, multi-channel cadence design, cold calling, AI-powered personalization, SDR metrics, and social selling.

Ideal for:Sales Development Representatives
6 ModulesTheory + Practice + CasesDownloadable Tools
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Program 4

Junior Sales Manager

Intermediate12-15 hours

The complete management development program for the IC-to-manager transition. Covers coaching, deal reviews, forecasting, hiring, onboarding, and building team culture.

Ideal for:IC-to-manager transition
6 ModulesTheory + Practice + CasesDownloadable Tools
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Program 5

Senior Sales Manager

Advanced15-18 hours

Scale your sales organization from team-level to org-level excellence. Covers championship culture, advanced forecasting, territory design, enablement strategy, and change management.

Ideal for:Directors managing multiple teams
6 ModulesTheory + Practice + CasesDownloadable Tools
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Program 6

Head of Sales / CRO

Executive15-18 hours

The capstone program for executive sales leadership. Covers GTM strategy design, organizational design, board-level communication, change leadership, partnerships, and executive revenue strategy.

Ideal for:VP Sales, CROs, executive leadership
6 ModulesTheory + Practice + CasesDownloadable Tools
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Master Bundle

Get All 6 Programs — One Subscription

The Master Bundle includes complete access to every program, module, tool, and resource. The most comprehensive B2B sales education available.