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Program 3

SDR/BDR Pipeline & Prospecting

Master the art and science of sales development. Covers ICP targeting, multi-channel cadence design, cold calling, AI-powered personalization, SDR metrics, and social selling.

Intermediate6 Modules10-12 hoursSales Development Representatives

Module 1

3.1 Prospecting Fundamentals & ICP Mastery

--- --- Module 3.1: Prospecting Fundamentals and ICP Mastery — The foundation of every world-class SDR is the ability to identify, prioritize, and engage the right prospects. This module teaches you ...

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Case Study
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Module 2

3.2 Multi-Channel Cadence Design

Sub-Module 3.2 — Multi-Channel Cadence Design Master the art of sequencing email, phone, LinkedIn, and video touches into high-converting outreach cadences. --- · --- Why This Matters Single-chann...

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Case Study
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Module 3

3.3 Cold Calling & Gatekeeper Bypassing

Sub-Module 3.3 — Cold Calling & Gatekeeper Bypassing Master the art and science of phone-based prospecting, from opening lines to navigating gatekeepers. --- · --- Why This Matters Despite the ris...

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Practice
Case Study
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Module 4

3.4 AI-Powered Personalization at Scale

Sub-Module 3.4 — AI-Powered Personalization at Scale Leverage AI tools to create deeply personalized outreach at volume without sacrificing quality. --- · --- Why This Matters The fundamental tens...

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Module 5

3.5 SDR Metrics & Pipeline Math

Sub-Module 3.5 — SDR Metrics & Pipeline Math Master the numbers that drive SDR success: KPIs, conversion rates, activity tracking, and the STA Pipeline Velocity Model. --- · --- Why This Matters P...

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Case Study
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Module 6

3.6 Social Selling & Intent Data

Sub-Module 3.6 — Social Selling & Intent Data Master LinkedIn Sales Navigator, social selling techniques, and intent data platforms to generate warm leads at scale. --- · --- Why This Matters Soci...

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Unlock This Program

Get full access to all 6 modules, downloadable tools, video library, and self-assessment tracker.