Articles/Sales Leadership

Sales Coaching Frameworks That Actually Work

Sales Tools Academy·December 10, 2024·9 min read

Coaching That Drives Results

The best sales managers spend 50%+ of their time coaching. Here are frameworks that actually move the needle.

The GROW Model

Goal, Reality, Options, Will. Structure every coaching conversation around these four elements.

Deal Coaching

Review active opportunities weekly. Ask: What's the next step? Who's the champion? What's the compelling event? What could go wrong?

Skill Coaching

Focus on one skill at a time. Use call recordings to identify specific behaviors, then practice with role-plays and real-world application.